Do you have an elaborate and well-planned content marketing strategy, or do you simply wing it by posting blog posts, videos, and other types of content on a random basis?

Regardless of the type of content marketing plan you have, it is imperative that you include an evaluation method for it. It can truly change your content marketing strategy and take it to the next level. Proper evaluation helps you take time to see how well your plan is performing and what areas need improvement.  

The best evaluation method for a content marketing plan is undoubtedly A/B testing. It is useful for any type of business and all types of content. With A/B testing, you can significantly boost your ROI while simultaneously saving time and money. This article takes a deeper look into what this form of testing is and how it can help content marketing plans. 

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Why Content Marketing Plan Evaluation is Necessary 

Unfortunately, research shows that businesses, especially the small ones, don't take the time to evaluate their content marketing strategy's performance routinely. They continually post various types of content but are not aware of how they may be impacting their business. 

This, and because most of your competitors are not leveraging evaluation methods in their content marketing strategy, it is necessary that you start using these methods. When your competitors are not leveraging these tools, but you are, you can easily get the upper hand over them.

By A/B testing or split testing on your content. All of this can be incredibly beneficial for your business.

What Content Elements Work Better, A or B?

If you are wondering how A/B testing can be put into practice, it is pretty easy. You simply need to change an aspect of the same content piece. Hence, you should post the same content with two different headlines, titles, introduction, or video. Then, analyze how well both of them perform.

There are various applications and software that allow you to execute your A/B testing efficiently. You need to tell them what content you would like to be split tested and which pieces should be changed into A and B components. They do the task for you and provide valuable insights into what is not working.

Experienced marketers tend to frequently leverage A/B testing in their content and end up using only the type of content that is converting the most. Split testing can significantly help improve your content marketing strategy. This is because it provides you with exclusive information that you could otherwise not have discovered elsewhere.

For example, it can tell you what content has outperformed the other and doubled your conversion rate. This also helps you understand how to create content and what to incorporate in order to ensure better results. Therefore, you will eventually only produce content that guarantees success and not waste time on content that does nothing for you with this evaluation method.  

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