Churning up new content and coming up with different ideas can often be challenging. Regardless of how creative you are, there are just times when you cannot develop new content. And as the date for publishing on your content calendar comes closer, the pressure continues to build.

This is where repurposing can be significantly helpful. This content marketing tool provides a myriad of benefits.

What is Repurposing?

Repurposing is simply a tool that helps you reuse your old content by adding amendments and changes. This way, you can keep benefitting from one type of content since it never dies. 

Moreover, repurposing can be highly effective if you use it on content previously popular with your followers. This way, you can maximize the benefits of this tool.

Repurposing Makes Marketing Efforts Effective

The best way to repurpose content is to recreate blog posts, videos, social media posts, and other types of content that have increased your traffic and proven effective. This means that you are already regenerating content that has done well with your audience.

As a result, you should not doubt that repurposing content will definitely help you connect with your target market and generate traffic. Since you are giving them exactly what you want, this content will drive better results than any untested content.

Another reason why you should incorporate repurposing in your marketing efforts because it saves you tons of time, energy, and resources. When you face a creative block and cannot come up with new content ideas, revisit your old blog posts, videos, eBooks, and other types of content. Pick out the ones your audience enjoyed and engaged with the most and repurpose them by putting a new spin on the material. 

When choosing popular old content, you should keep in mind that you must keep the exact industry-related keywords and phrases in your titles and subheadings. If you change these keywords too much, you will likely miss out on the benefits that the SEO was leveraging from search engines.

Similarly, if you repurpose a long video, you should avoid cutting it short by snipping the content. This will just not make the content as effective. 

 Making Old Content New Again

It is not uncommon to produce content that does not generate enough traffic and is not as effective. Perhaps the main reason behind it is that the content could not stand the test of time. This is why you should be creating evergreen content that will never be outdated. 

If you write about the Kardashians and Donald Trump, they might perform well if they are the hot topics during that time. But in the long run, they will likely become outdated because the public opinion will change, and no one will care.

Therefore, you should create new ‘evergreen’ content/ all of your content should be made with the ultimate aim that they will get repurposed in the future. The best way to do this is by avoiding putting dates in the content. People might not read blog posts or watch videos that have been posted way in the past since they will think it’s no longer relevant. 

Repurposing content while keeping industry-related keywords in mind can get complicated. Not to mention, creating evergreen content may also be challenging. If you need help with repurposing and content creation, get in touch with the leading experts of the industry at Urban Pixel. 

Get in touch with us today to find out how we can help! 

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