SEMRush consistently finds itself on the best ranking SEO tools available online. If you’re not using SEO tools yourself, you’re at a disadvantage as your competitor is more than likely utilizing them. SEMRush happens to be one of the best, especially as you’re setting up a SEO foundation for your website.

Keyword Research

One of the first things you need to focus on for SEMRush is keyword research. Keywords are an essential part of the SEO process and you’ll want to find all of the long-tail keywords that you can pin down and use for your content. All you have to do to start is simply add in your domain to the Keyword tool in SEMRush, and it will provide you with a comprehensive list of keywords.

Skip the first results and focus on those that have potential but aren’t being used in your content. Your goal is to make these more profitable by using them regularly.

Competitor Analysis

Competitor analysis has a great ROI and can be a great way of learning some of the SEO in and outs of your industry. Either by adding your competitor’s URL to look for their keywords or by finding out who is using the same keywords as you, you’ll figure out some important details.

With the help of the backlink gap tool, you can get an idea of many of their SEO strategies so you know what to incorporate for your success. From here, you can also look at their best pages to get an idea what kind of content has ranked best for them so you can include similar pages.

Link Building

Link building tools on SEMRush help you find out what external links your competitors are using. By using links from authorities of your domain, you eventually get recognized by the search engine as a reputable source yourself. SEMRush provides a great list of potential prospects with the help of your keywords, your competitor keywords and a search across the database.

At Urban Pixel, we curate a variety of content on affiliate marketing, SEO and the applications that help make your websites and marketing campaigns more effective and appealing. From guides, reviews to recommendations, you can find all you need on our website. We cover all aspects of the marketing game to help businesses do their best.

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