Infographics are one of the most effective ways to get information out there and generate leads and sales. The main reason behind this is that we process 90% of information visually. This is especially true compared to written text, which we tend to process significantly slower.

When visitors to your site see too much text on the screen, they will likely only be able to process only 28% of it. But that is certainly not the case with infographics, which is why you should incorporate them in your content marketing strategy.

Infographics take text and transform it into visually appealing graphics that are easy to read, more straightforward, and digestible. People are also more likely to remember the information presented to them in an infographic.

Prepare Your Infographic 

This is the first step in creating an excellent infographic. To do this, you need to come up with an interesting story. This should include an enticing introduction, a reasonable explanation, and an unforgettable conclusion.

All in all, the infographic has to flow smoothly so that the readers can easily navigate through it. Thorough planning and designing can help with this. 

Organize Your Materials and Information 

Now that you have defined your story, it is time to organize your information to figure out how to tell it. Take your time to do this since you have unlimited options to design and present your infographic. You can also look at other infographics to see how they are organized and have presented the story.

Make Use of a Timeline 

Most infographics consist of timelines because they make the infographic easy to follow and understand. Additionally, it creates a linear story that is easy to navigate. Timelines help to simplify the information and present them in order. This is why infographics work best for historical events, such as discussing the progress of industry.

Use Alphabetical Order in Your Infographic

Tons of winning infographics also present information in alphabetical order. While this might not be suitable for every type of information, you can do it in alphabetical order if you are presenting general knowledge.

Infographics that present information in alphabetical order are more visually appealing more likely to stand out, and viewers will also be able to follow them from start to finish. 

Provide Comparisons and Contrasts

One of the most popular types of infographics on the internet is the ones that provide comparisons. Comparative infographics can be in the form of pros and cons of something, give the difference between right and wrong, or quickly compare two products and ideas in an easily digestible manner.

Leverage Data Representations

You might notice that many infographics contain statistical data in the form of charts and graphs. These can be pretty powerful and persuasive because they are easy to read and understand, and data back the information.

Not to mention, you can get quite creative when presenting this data. However, make sure not to go overboard and keep things simple and digestible.

Design Considerations to Keep in Mind

Make sure you do not go too far when designing infographics, such as in the form of fonts and colors. Keep it simple, use symbols, and set the contrast high. The infographic will be easier to understand and be more impactful when you do this.

Lastly, take your time to develop an eye-catching headline that will instantly grab your reader's attention. Consider going for massive and bold headlines. 

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