Amidst the changing and evolving marketing trends, email marketing has held its own and stood the test of time. In fact 77% B2C marketers and 87% B2B marketers use email to attract and retain audiences. Besides, email marketing can help boost other marketing routes like social media marketing.  

Having said that, the email marketing route is laden with a number of obstacles. For instance, creating a quality email right from scratch can take up a lot of time. In the absence of the right tools, marketers dedicate precious time and efforts to devise and deliver emails that are simply not good enough. Not only does this hinder productivity, but also brings down the ROI (Return on Investment) associated with email marketing.

Here, we will be discussing a few email marketing tools that can help you optimize your email marketing campaigns. 

The Best Email Marketing Tools to Use in 2022:

1. HubSpot:

HubSpot has recently introduced an email marketing platform that can help small businesses fulfill several transaction email requirements at zero cost. 

Whether you want to promote your ongoing campaigns or send a post-purchase message of gratitude, the free version of this email marketing tool has you covered. What makes HubSpot’s email marketing tool stand out is its intuitiveness, featuring drag-and-drop visuals and ready-made templates that can help you hit the ground running. 

Another reason that this tool is so desirable is that it is compatible with every other HubSpot platform. For instance, by integrating the email marketing tool with HubSpot’s free CRM, you can centralize and organize your contacts, and track and manage email performance. 

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2. Mailchimp:

Mailchimp is a powerful email marketing tool that can help businesses reach their target audiences. With Mailchimp, businesses can create beautiful email newsletters, manage their subscribers, and track their results. Mailchimp is easy to use and has a variety of features that make it a great choice for businesses of all sizes. businesses can use Mailchimp to create custom audiences, send targeted emails, and track the performance of their campaigns.

Mailchimp is an affordable option for businesses looking to start or expand their email marketing efforts. plans start at just $10 per month, and there is no contract required. businesses can try out Mailchimp with a free trial before committing to a paid plan.

If you're just getting started with email marketing, Mailchimp is a great option.

Here are 3 reasons to choose Mailchimp for your email marketing needs:

1. Mailchimp is easy to use. You don't need any previous experience with email marketing to get started with Mailchimp. The platform is intuitive and user-friendly, so you can get up and running quickly.
2. Mailchimp is affordable. There is a free plan available that allows you to send up to 12,000 emails per month. Paid plans start at just $10 per month, so Mailchimp is a great option for businesses on a budget.
3. Mailchimp has great features. Even the free plan includes features like customizable templates, signup forms, and autoresponders. Paid plans include even more powerful features like advanced segmentation and A/B testing.

3. Sender:

Yet another free email marketing tool, Sender offers a range of features that help ensure deliverability. You can use this tool to produce impressive newsletters, even without HTML knowledge – all you need to do is pick a pre-made template and personalize it through elements, such as text, images, and videos. You can also tailor these newsletters according to their recipients and further enhance the impact.

Sender has a powerful analytics feature that provides crucial information regarding your emails, such as:

• The recipients who opened the emails
• The recipients who clicked on your links 
• The times at which the emails were opened 

You can also use these subscriber actions to develop buyer profiles and refine your current email strategy. 

Send newsletters with Sender today!

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4. Omnisend:

The final tool on this list is Ominsend, a comprehensive marketing tool for e-commerce businesses. While the free Omnisend version only offers email marketing, it is likely to be more than enough for SMEs and their email marketing needs. You can use behavioral triggers to automate email delivery, and time the communications according to your recipients’ convenience. 

Omnisend’s email marketing tool offers detailed audience insights, which can be used to send more personalized marketing messages. The Product Picker, which is a feature that lets you choose every item that you wish to add to the email, can help save you a great deal of time. You can use this feature to add sophisticated elements like gift boxes, discount codes, and scratch cards – all of which can further optimize email performance. 

Final Word:

The above email marketing tools come with a number of impactful features, even if you are only using the free version. You can use these features to optimize your email marketing strategy while saving a lot of time and money. Even if you do feel the need for an upgrade, you will notice that the paid versions are quite flexible and affordable. 

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