After the pandemic hit, businesses realized the importance of SEO even more and accelerated their shift to digital marketing.

SEO will certainly improve a website's overall searchability and visibility, but what other real value does it offer?

Organic Search Is Most Often The Primary Source Of Website Traffic

Organic search, also known as natural search, refers to unpaid search results.

It's a massive part of most businesses' website performance and a critical component of getting users to complete a conversion or engagement.

Google owns a considerable portion of the overall search market when compared to competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.

Being visible on Google will help you gain more website traffic through organic search.

SEO Builds Trust & Credibility

While it's impossible to establish trust and credibility overnight, using SEO strategies to build a user-friendly, clean, and effective website will help you build it with time.

You can also follow Google's E-A-T guidelines to ensure successful results.

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Understanding Consumers

SEO will also help you understand what your target audience wants and needs.

It does this through: Search query data SERP analysis Analytics data and Al insights.

Good SEO Also Means Better User Experience

An improved user-experience will help with increasing web traffic and website's success.

The intention is to offer users the information they are looking for in fewer clicks, quickly, and easily.

If you're looking for experts who can help you with SEO strategies, get in touch with us at online@urbanpixel.io

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