How important is Search Engine Optimization with marketing?
Search Engine Optimization allows internet users to view your business website ahead of the obvious competition, which does exist upon the internet.
Search engines are very much a part of making your business website successful.
Familiarize Yourself With Google
One of the major, if not most important, internet search engines is Google. Google has numerous factors, which they consider to determine how websites are ranked. Google is one particular search engine, which any website owner must contend with.
You must be familiar with the factors, which Google utilizes in ranking your business website, if you cast this fact aside; you are going to have serious problems promoting your business upon the internet.
A few of these factors are the number of back links to your site from other sites. You also will find that proper use of keywords will play a role in the ranking of your site.
Proper optimization and number of pages on your site, are also a factor in determining your overall ranking within the search engines.
Will Pictures Or Videos Help With My Website Rankings
Adding relevant pictures and images can help your site. Especially when they are tagged with the proper keywords. As far as videos go, the general consensus is that a good relevant video will help your site get ranked much higher in the search engines.
Once again proper keyword tagging and a keyword title will be key to getting your site ranked. This is where good SEO comes into play.
When Should I Begin Thinking About SEO
You should begin thinking about SEO before and during your website being developed. Additional and updated SEO can be done after your site is fully developed and launched.
Your website developer should be able to speak to you about good SEO strategies, if your website developer can't or will not discuss this with you; you need to find one that will. Without proper SEO to your site you will have a major problem getting ranked within the search engines.
Keywords and Your Website
The next thing, which you must do in utilizing search engine marketing, is to find keywords, which will be suitable to place within the text content of your website, which you are promoting.
Do understand that you must not merely flood your website content with keywords, Google along with many search engines frown upon this. You will need to ensure the content as well as keywords are carefully placed and within your really great and relevant web content.
What If I Am Not Confident With Performing SEO
A good SEO consultant can aid you in utilizing particular formula’s, which govern how many keywords should be placed in your website content. SEO consultants can also aid you with understanding the rules and regulations pertaining to this marketing method.
What Do I Do Now
You will need to give your business website an edge within the major search engines. Some website owners make the huge mistake of constructing very extravagant and very expensive websites, with all the little trinkets, only to find that their website performs badly within the major search engines.
A good SEO consultant can aid you with learning effective SEO techniques. I would recommend hiring an SEO consultant which of course will require payment for their services.
However, the expertise brought into play by these professionals can save you not only money, in the long term, but precious time and energy.
SEO For Small Businesses - A Chance To Rank Higher With Big Businesses
The internet has changed the way people do business, and if you will pardon the cliche, it is a game changer. People not only go online for entertainment purposes, but they also go online for information and to buy things.
SEO refers to a wide variety of methods that are used to help a site rank higher in the results when someone does a search. SEO for small business evens the playing field and gives the smallest business a chance to rank higher than a big business.
Step #1 - Research
Before you do anything else, you need to know who your market is, and what it is that they are using the search engines to look for. The more you know about your target market, the better. Having a detailed image of who they are and what problems they need solved will help you craft your marketing message and also help you when doing SEO.
You also need to know what keywords they are entering into the search engines, and then use those keywords accordingly. There are several tools (free and paid) that can give you a good idea of how many searches a particular keyword is getting.
Step #2 - Implementation
Once you have done your research you can start doing your SEO. This is where the proverbial rubber meets the road. Entire books have been dedicated to effective SEO, but here are a few things you can do to improve your site's position in the search engine results.
- Write keyword-rich content, but always write for people first and search engines second.
- Use both on-site and off-site linking. On-site linking refers to the links on your site that point to other parts of your site. Off-site linking covers any links back to your site that are placed on a different site, which may be owned by you or somebody else.
- Make use of SEO on every part of your site. For example, use alt tags on images, and fill in the meta tags when creating your site.
Step #3 - Maintenance
SEO for small business is not a one-time thing, you need to be constantly working on it. Every time you add something to your website, you should have SEO in mind. If you are using a backlink strategy, then you need to keep adding links on a regular basis.
Search engines change their results algorithms frequently, so you need to pay attention to where your site is ranked, and change your overall SEO strategy if needed.
If you own a small business you can always do the SEO yourself. Following the advice in this article is a good start, but it only covers some of the basics. SEO for small business is an ongoing process that requires continuing education and regular maintenance.
If you don't have the time to do this, or would prefer to have someone do it that already understands SEO, then you can always hire a firm to do your SEO work for you. Either way, search engine optimization is necessary in today's marketplace.