A black hat SEO is an unethical way for a person to get their website to appear higher on search engines.
These black hat SEO's will usually follow the following characteristics.
First of all and most important it breaks the search engine rules and regulations. Second it will create a bad user experience. Finally it will unethically present content in both visual and non-visual to the search engine web crawlers.
Black hat SEO's at one time were legal but after too many people began to overuse it and therefore it became frowned on by Search engines.
Now if you are caught using Black Hat SEO's it may be a short term solution to a problem but it will also get you penalized from the search engine.
These penalties for using a black hat SEO can be harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and if you follow them correctly will save you a lot of problems in the future.
Be Careful To Not Stuff Your Keywords
Using a lot of keywords in your site and nothing else will get you in hot water with the search engines. You need to learn how to place your keywords properly to avoid this.
If you fluff your articles with a lot of keywords yes, it will increase your chances of ranking higher on the search engine but only temporarily.
Avoid Using Invisible Text
Invisible text consists of putting keywords into your site in white with a white background. This invisible text is hidden from the customer but will attract the web crawler to rank your search engine higher. This is not a good practice as it results in a black hat SEO and will get you banned from the search engines.
Do Not Use Doorway Pages
A doorway page is literally just a fake page that is used to attract the web crawlers. The customers themselves will never see this page. This doorway will trick the web crawler to rank your business higher but again, this will only be temporary.
As you can see black hat SEO's do sound tempting but a person must know the consequences from using them which at times can be very harsh. They only help you temporarily but will cause you bigger problems for a long time to come.
They will help you get higher rankings in the search engines but they are very unethical.
If you wish to run a legitimate business you need to avoid black hat SEO's because they will taint your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.
Creating a Great SEO Website
When you are first starting out in a business and you create your very first website it can be a difficult task, especially if you want your website to be noticed. The key to getting your new website noticed is by making your site SEO friendly.
SEO simply means Search Engine Optimization and is the way that search engines such as Google look for keywords within your website to produce results.
In order for your website to be at the top of the search engine list you need to provide as many keywords as possible that the web crawlers can attach themselves onto.
Here are some simple steps that you can create a SEO to get you great results:
Be Creative In Your Keyword Research
This is the number one most important rule in building an SEO Friendly website. Before creating your keywords, search through the search engines and see what words your competition is using.
You will also need to make sure that your keywords are unique to your business. If you are still unsure of what keywords you should use for your business there are sites available to assist you, like Word Tracker for example.
Make Your Site Easy To Use
Make sure both people and search engines can use your site easily. The best way to achieve this is to plan your site before you build it. When you do this be sure you have included plenty of vital sitemaps which should be in HTML as well as XML format.
Be Sure That Your Content For Your Site Is Relevant
The content of your website is the second most important part of creating a successful SEO. Your content should pertain to the title, description, and tags. This will allow you to control where in the list your site will appear. The better your content the higher you appear.
Make Sure You Add Key Rich Keywords and Tags
To assure that you rank high on the search engine list you need to make sure your keywords appear in the title pages, description, and keyword tags. You need to be sure that the content of your body contains keywords.
Make Sure Each Page Of Your Site Is Unique
It is very important to avoid using duplicate information on all of the pages of your site. Make sure each page has its own title but also keep your keywords in the title.
Add new pages frequently to target new members. Also be sure to keep an eye on your competition to keep your pages updated to keep you above them.
Creating an SEO friendly website can be difficult and confusing. If you follow these few simple steps you will have your website up and SEO friendly in no time.