Creating an SEO can be very confusing as well as complicated.
If your SEO is not created properly, you will not get recognized as much in the search engines. Avoiding some of the more common mistakes can help you get noticed and possibly even get your internet marketing at the top of the list.
Avoid Targeting The Wrong Keywords
This is the most common SEO mistake that is even made by the experts. This usually occurs when you are trying to create more descriptive keywords that describe your website but the words you use are not the words that most people search for.
You need to be sure to choose the correct SEO keywords as it is one of the most important factors in creating your SEO. You can either make or, worse yet, break your SEO campaign by this one simple mistake. There are software tools available that can help you create your keywords. One of the most popular is Website Keyword suggestion.
Do Not Ignore Your Title Tag
Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.
Using a Flash Website That Does Not Contain HTML
A flash website may appear appealing to you but it is not appealing to users, or even search engines for that matter. If you still prefer to use a flash website be sure that you include an HTML version of the site. Also, keep in mind, Adobe has discontinued Flash, which means all major browsers has done the same.
Using Java Script Menus
Search engines do not recognize Java Scripts and therefore should be left out. If you do happen to have certain portions of your website that do contain Java Script you will want to create a site map.
Do Not Forget Consistency and Maintenance
Against popular belief you cannot create an SEO and forget about it as it will not last forever. If you want your website to continue to be popular you will need to provide both consistency and maintenance regularly. One important aspect of this is keeping an eye on your competition and changing your keywords accordingly.
Do Not Concentrate Too Much On Your Meta Tags
Meta tags are becoming a thing of the past and therefore it is better to begin leaving them out for best results.
Do Not Use Only Images For Your Headline
Search engines do not primarily search for images so avoid these at all costs. If you still wish to use an image as a headline be sure to add keywords to your title as well. This will improve your chances of having your site noticed.
Do Not Ignore Your URL's
If you have a URL in your title you will then have an edge over your competitors. This is often left out but is a great way to get your site seen by more people as it ranks higher in the search engine.
Avoid Backlink Spamming
Make sure your backlinks are of quality and not just spam as a way to add more keywords. This will only lose your search engine rank.
Avoid Having A Lack Of Related Keywords In Your Content
The more related keywords you have in your content the higher on the search engine you will appear. Make sure though that you place them only in places that will make sense.
You can even bold or highlight them to make them stick out. If you do this you will improve your rank on the search engine.
Realizing these simple but common mistakes and how to correct them can help you create an awesome and well noticed SEO.
Things To Remember When Creating Your SEO
Creating an SEO site can be difficult and confusing. Because of this a lot of people miss key components that make their SEO site a site that must be looked at. There are usually things that a person that may be creating a SEO site will need to remember to avoid neglecting important components.
Make Sure You Write So The Reader Understands
This is one of the biggest mistakes by a lot of SEO site creators. They forget about the human visitor factor. If your site is too hard to read or follow they will not even click on it.
In knowing this you need to make sure your SEO site is user friendly as well as easy to read. Putting it simply you need to create your SEO site like you were a visitor who is visiting your site for the first time.
Make Sure Your Code Is Clean
Your code needs to be well organized, and well formatted. The better your code looks to you the better your SEO site will appear to the visitor.
Images
When you use images to support your main message this will capture the readers eye and will also catch their attention as a result. You need to be sure that you use images in moderation.
Too many images will make your SEO site appear cluttered to the reader which will once again turn the reader away.
Scripts
Placing user scripts such as Java in an external file will make your site easier to read for the user. If you still wish to use a java script without placing it in an external file place it towards the bottom of your webpage so that the web crawlers will not attach themselves.
Headers
These headers should contain your keywords as well as your company name. The header is what the web crawlers attach themselves to first so you need to be very careful with this step. You need to take very careful consideration before even attempting your heading.
Keywords
Keywords seem easy but it is one of the most common neglected and misused aspects of creating an SEO site. You should think about 3-4 keywords to place in your website in several different places. But do not overdo it otherwise you can be found at fault for a black hat SEO. This SEO is unethical and can get you banned from search engines.
Length
Limit your SEO to no more than 250 words. This should be enough to get your message across without over doing it. When doing this though do not neglect those keywords.
Your Paragraphs
Keep your paragraphs short and sweet. Also make them easy to read. Try putting an extra space between each line to avoid crowding.
Be Sure To Proofread
Proofreading is of upmost importance. Even a small little error can make your company look bad.